Snip ICO analysis

The ICO project in one paragraph: Snip is a news platform which keeps you updated on things that are happening in the world, personalized to you and in a short and concise format. The headlines are anti-clickbait, allowing you to understand what the story is about before clicking on it and wasting your time. Snip quickly learns what you care about and provides you with stories on those topics, in addition to enlightening stories on other topics.
What makes Snip different: The main difference between Snip and many other ICOs is that Snip is a live product and the platform (www.snip.today) is already providing value to people today, with 1,400 paying subscribers. So the ICO is about developing an existing product and not starting it from scratch.
Token utility: SnipCoin (SNP) is an utility token which allows its owners to access services on the Snip network, including a personalized audio service and tipping writers who create great content. It will also allow to purchase advertising space on the Snip platform.
Actual partnerships or strategic relationships with other companies or organizations​: So far they announced a partnership with AdEx, which will allow them to build a successful ad offering without developing the technology in-house. More partnerships are promised in the near future.
Raised funds usage after pre-sale finishes: 60% platform development, 13% administration (platform security, legal
counsel, day-to-day administrative operations), 10% sales&marketing, 10% internal content creators, 7% reserves.
Token sale schedule: the token sale starts on September 29th at 23:00 UTC and lasts 30 days or until funds are raised.

As a conclusion, here are TokenCouncil’s ratings:
Project idea: 9/10
Token utility: 8/10
Partnerships/real world usage: 7/10 (until further announcements are made)
Overall media buzz: 8/10
Communication channels and openness: 10/10
Score: 8.4 /10