UTRUST ICO analysis – payment platform that empowers buyers to pay with cryptocurrencies

The ICO project in one paragraph: UTRUST is a payment platform that empowers buyers to pay with their favorite cryptocurrencies while providing the best consumer protection in the market.
What makes UTRUST different: 
For buyers: Payment protection – UTRUST promises to be a payment platform that provides a protection mechanism in crypto payments, allowing you to pay with confidence by minimizing the risk of fraud, acting as mediator, providing guaranteed buyer protection and payment coverage.
For sellers: Minimized risk – their blockchain payment system minimizes seller risk virtually to zero. Payments are made via blockchain. No more chargeback. No more stolen credit card and hacked accounts.
Merchant Volatility Protection – Since buyers pay with crypto and merchants receive in fiat currency, merchants are not exposed to swings in crypto-markets.
Token utility: UTRUST token is an utility token that can be used in the platform. It works alongside other accepted tokens as payment methods in the platform, and its key-advantage is allowing platform users to be exempt from fees when using the platform to buy goods and services from merchants. Also, any refunds are received in UTRUST token. The platform incorporates a deflationary mechanism for the tokens, that decreases the number of tokens in circulation as more platform transactions are done.
Actual partnerships or strategic relationships with other companies or organizations​: no announced partnerships yet. The official statement is that there are discussions and partnerships will be announced in the near future.
Raised funds usage after pre-sale finishes: 40% – Engineering and Development; 20% – Partner Engagement; 15% – Marketing & Promotional; 12% – Legal & Regulation; 10% – Operational & Administration; 3% – Misc.
Token sale schedule: The ICO Date will be revealed in the 1st week of October. It will have a single round at a token unit price of 0.065 USD.

As a conclusion, here are TokenCouncil’s ratings:
Project idea: 10/10
Token utility: 9/10
Partnerships/real world usage: 7/10 (no partnerships announced, yet useful token and idea)
Overall media buzz: 9/10
Communication channels and openness: 10/10
Score: 9/10