EIPlatform ICO interview

Disclaimer: for the ICO section we have developed a short Q&A with ICO representatives. All answers are presented exactly as offered. The content of the answers is not altered in any way and is the sole responsibility of the ICO representatives. At the end of the interview, you will find a rating that is given by our team, taking into consideration different factors. We consider projects rated above 8 as good projects, however we strongly advise you do your own research, as our website does not contain financial advice.

Name and position of the person responding: Andrew Chung (Project Advisor)
ICO name: EIPlatform
ICO website: https://eiplatform.io/
Whitepaper URL: https://eiplatform.io/doc/WhitePaper-Eng.pdf?v2
Restricted countries: USA, China, Singapore
Soft cap (USD): 2000000
Hard cap (USD): 60000000
Token Sale start date: 5/23/2018
Token Sale end date: 7/28/2018

Describe your ICO project in one paragraph: The eSports market is growing at a respectable rate. The compound annual average growth rate of the audience is higher than that of any sport in the world. Despite the incredible growth, the eSports market from a global standpoint has two major interrelated problems: heavy expenses for ineffective marketing campaigns, and a majority of the audience don’t have access to the main eSports budgets. EIP creates a decentralized eSports ecosystem that allows brands and companies to obtain unique content, and the audience will gain access to exclusive offers. As a result, brands will get an unprecedented vision of their target audience, optimize their expenses on sponsorship, and the audience in turn will get the opportunity to access the budgets of brands and companies.

How is your project different than other ICOs announced recently? We are the first global platform in the world of eSports

Is your token an utility token? What is its utility? Yes, EMI is a utility token. From a gamer’s standpoint, they will have to use EMI to purchase products, subscriptions, and services. From a brand or companies standpoint, they will have to use EMI to carryout advertisements, conduct loyalty initiatives, and giveaways. Every transaction on the EMI platform will require EMI tokens to move forward.

Does your ICO currently have partnerships or strategic relationships with other companies or organizations? We are partnered with quite a few companies and this is just the beginning. Team Kinguin, Adidas, Twitch, Seagate, Razer, Pinnacle esports, Thermaltake, LOOT.BET, Logitech, HP, GG.BET, AZUBA, and Axe.

How do you plan to use the funds in developing the project? (Ex. 40% R&D, 20 marketing, 40% pizza) 

Product Development: 45%
Marketing: 20%
Operation and business development: 15%
Legal: 5%
Market-makers fund: 5%
Founders and Advisors Compensation: 10%


As a conclusion, here are TokenCouncil’s ratings:
Project idea: 7
Token utility: 7
Partnerships/real world usage: 8
Overall media buzz: 5
Communication channels and openness: 6